Web Analytics
Web analytics involves collecting, measuring, and analyzing website data. Marketers can then use this data to optimize the performance of their channels and websites by taking data-led decisions. This step covers some core priciples and advantages of web analytics.
Jack Preston
Jack is a Data Scientist working within marketing analytics, with a particular focus on strategic customer loyalty. Jack has experience working in both small-scale startups and large corporates, including dunnhumby and Notonthehighstreet. He also holds an MSc in Business Analytics from UCL where he graduated with distinction.
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