Product Management Essentials – Online Course – FutureLearn

Develop your skills to successfully take products through the product development process from design to launch and beyond Learn to effectively manage each stage of the product lifecycle Over the last decade product management has continued to become an important and influential business discipline with product manager roles now a common occurrence in any organisation with a digital presence This four-week course will help develop your product management knowledge and skills Youll be guided through the product management timeline with tips and techniques for each step of the process from strategies and design to launch and growth Explore the basics of product management and strategy Whilst product management is a discipline that continues to evolve it can be summarised as maximising the success of a product throughout the entirety of its lifecycle thereby supporting an organisation to achieve its goals On this course youll develop your basic product management knowledge and skills to create actual business value These skills will help you enter into almost any industry and organisation to further your career Build your skills in product design and development With the speed of digital innovation the influence of digital products on the wider economy and the growing expectations of customers product design and development skills are in constant high demand Youll look at product design strategies and how you can incorporate product management techniques into the design and development process Discover the tools to execute a successful product launch The final part of this course will guide you through launching a product and the skills needed to execute a successful launch However as most product managers know the launch isnt the end of the product lifecycle so youll also look at how to measure success the metrics to use and how to utilise this information to improve a product with the aim of generating value for an organisation