Marketing Principles and Practice – Microcredential – FutureLearn
Develop your marketing skills and knowledge to help you make better business decisions and achieve your professional goals From understanding customer behaviour to designing products and services that meet customer needs marketing techniques and tools are used to solve management problems in a diverse range of professional contexts Whether you work in a commercial or non-commercial industry as a management professional its crucial to understand the value of marketing and its impact on various business functions This microcredential will introduce you to the core principles of marketing covering offline and digital perspectives Through an exploration of best-practice marketing approaches youll enhance your marketing knowledge improve your professional decision-making and adapt your approach to solving business challenges whatever your role or sector Underpinned by the latest academic thinking this microcredential covers practical marketing examples and learning accounts from diverse international brands as well as local charities and social enterprises in industries from manufacturing and retail to professional services and healthcare Youll develop your understanding of key marketing topics like trends customer motivation and delivering customer value and learn how to gather and use data to make effective management decisions Youll also build a toolkit for creating products and services that meet your customers needs and that differentiate your product from your competitors offerings Identifying customers motivations and responding to them Analysing the environment to identify marketing opportunities Establishing effective relationships with stakeholders Interpreting and using data to inform marketing decisions Managing customers willingness to pay Developing communication strategies appropriate for your product or service Positioning your offer to attract the right customers How to build compelling business and personal brands Identifying customers perceptions of risk addressing them Leveraging relationships with distributors for marketing success Differentiating your offer from the competition Develop your marketing skills and knowledge to help you make better business decisions and achieve your professional goals Solve a range of commercial and non-commercial marketing problems using appropriate tools and concepts Apply the latest tools of product and service design distribution management and pricing to real situations Collect relevant information for marketing decision making Interpret a variety of different types of information from different information sources Evaluate and implement appropriate exchange methods including relationships in different situations
