UX Design Strategy and Application – Online ExpertTrack – FutureLearn
Develop UX skills in customer journey mapping service design and customer profiling Do you want to boost your UX skills to add more value to your business and increase repeat customers recommendations and referrals This UX design ExpertTrack will teach you everything you need to know about user experience empowering you to add value to any business and increase repeat customers recommendations and referrals UX design is critical in the modern digital economy It refers to the end-to-end experience a user has when interacting with a website app or product It considers factors such as aesthetics usability and accessibility The courses within the ExpertTrack offer a path to becoming a user experience expert allowing you to move into a career in UX design develop your UX skills embed quality customer experience into new products and the improvement of existing offerings Explore service design and UX principles Estimates state that only 1 out of 26 customers complain when they are unsatisfied But 9 out of 10 unsatisfied customers will not return without saying anything and 72 will tell 6 or more people about their bad experience The importance of good UX design has increased due to global factors such as COVID-19 which has accelerated the shift to a digital first paradigm resulting in a shortage of skilled UX designers across digital sectors worldwide This ExpertTrack offers you the skills to launch or advance a career within this high growth industry Understand customer journey mapping The first course in this ExpertTrack covers the key elements of a well-structured journey map You will explore how to evaluate these elements using data and learn how to justify prioritisation decisions fidelity choices and articulate elements of a service blueprint map Discover UX design tools including Canva You will gain exposure to leading tools such as Canva giving you a competitive advantage for in-demand employability skills You will learn how to use Canva to support your online graphic design and create compelling user friendly visual content Learn about customer profiling and personas Once youve mastered journey mapping you will explore the key elements of a design sprint and how you can use data and research to inform customer profiles By the end of the course you will be able to define moments of users and moments of customers and identify different types of personas To complete your UX training you will examine team dynamics and UX design strategy You will analyse individual vs team player behaviour and learn practice methods to avoid IP and copyright issues You will also consider tools and resources that enable remote working Design Thinking Research skills UX Planning and implementation UX Service design UX tools Canva Customer journey mapping Customer profiling User experience mapping Design sprint Customer personas Develop UX skills in customer journey mapping service design and customer profiling Identify key elements of a well-structured journey map Evaluate elements of the journey map based on data and research Evaluate data and research to inform customer profiles and personas Identify key elements of a design sprint Analyse individual vs team player behaviours Articulate the different stages of a strategy
