Social Media Marketing Campaign – Digital Marketing Course – FutureLearn

Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds Discover the key features and platforms for a successful social media campaign The impact of social media on business society entertainment and politics is undeniable Harnessing its power will help you meet your business goals This is why organisations of all sizes and industries have brought social media to the heart of their marketing communication and customer support The challenge is knowing how to create effective two-way communication between your organisation and your audience On this two-week course youll discover how to create and measure the success of a social media marketing campaign Youll explore how companies use digital marketing and learn what goes into planning and running a successful campaign Learn how to create an effective social media strategy Youll discover the components that make up a social media campaign and how to effectively target each one Youll learn how to identify your target audience through the use of personas Next youll identify the strengths and drawbacks of different social media platforms to decide where your target audience is more likely to hear your message Learn to leverage paid and organic social media in a single campaign Exploring the difference between paid and organic social media marketing youll examine the best route for you before producing a strategy and sample content for your own campaign Youll learn the appropriate metrics to measure a campaigns effectiveness to understand what it takes to succeed Improve your marketing skills alongside industry experts Learning alongside experts youll understand not only how to be present on social media but how to make a difference This course will teach you how to connect with your audience in meaningful ways learning how to bring social media into the heart of your marketing communication and customer support Discover the components that make up a social media campaign Identify the strengths and drawbacks of the different social media platforms Create and measure the success of a social media marketing campaign Explore how to identify the target audience through the use of personas Explore the difference between paid and organic social media marketing Describe a social media strategy and its components Identify a target audience and how to reach them Describe the difference between paid and organic reach Evaluate appropriate metrics for a successful campaign Explain the role of timelines in a social media marketing campaign Produce a strategy and sample content for a social media marketing campaign