Customer Experience Design for Customer Success – Start a CX Career

Learn skills that will enable you to design and implement strategies to improve both customer experience and customer success The customer experience CX management market was already valued at 65 billion in 2019 and is expected to grow over 17 per year until 2027 If you want a lucrative and diverse career growing your knowledge of CX strategies and tools is a great way to capitalise on this growth and offer an increasingly valuable service to businesses across a range of industries Created in collaboration with Salesforce this ExpertTrack is designed to do just that Explore customer journeys CX design and how you can optimise experience in order to grow customer loyalty average spend and profits Develop skills in designing and implementing CX and customer success strategies Youll grow your knowledge of CX principles and CSM methodologies Youll come to understand the role these play across different business contexts and how to optimise customer value for particular customer segments Youll then learn how to develop these CX journeys in order to meet customer value within the context of wider business goals Learn how CRM technology can be used to foster better customer relationships and experiences Grow your understanding of market-leading customer relationship management CRM software Salesforce and learn how you can use it to put your strategy into practice Start or grow your career in a growing CX market In this era of transformation and digital innovation barriers for new market entrants across all industries are breaking down and competition is rapidly escalating With access to multiple digital channels where people can share buying experiences carry-out research and make key buying-decisions the consumer is now more empowered than ever before By learning how to connect with these customers how to eliminate pain points and improve their overall satisfaction you can help your business pull ahead of the competition for stable long-term growth Content for this ExpertTrack has been adapted from the Customer Experience Management with Salesforce Training Microcredential – if you want to find out more take a look at the Microcredential which offers smaller cohorts with tutor interactions and academic credit Customer experience design Customer journeys Customer success management Relationship management CRM technology Salesforce Customer experience management Customer experience strategy Learn skills that will enable you to design and implement strategies to improve both customer experience and customer success Map a customer journey and experience for target customer groups Outline the top-line approach to effective CX design Identify key components and methods of building successful customer relationships Identify technological opportunities to achieve the aspirational experience focused on the application of CRM technology