Creative Marketing with Advertising Week – Marketing Course – FutureLearn
Learn creative marketing from award-winning marketer Fernando Machado and upskill in branding ads social media and podcasts This ExpertTrack from Advertising Week will supercharge your professional marketing skills as you explore the real-life strategies behind successful brands Guided by experienced marketing specialists like award-winning innovator and ex-global CMO at Burger King Fernando Machado youll further your career as a marketer by exploring specialist areas you may not have had the confidence to tackle before Whether youre new to the marketing industry or you have been a marketing professional for years this ExpertTrack is a masterclass in essential creative marketing skills Develop your branding and creative strategy Learning from Fernando Machado one of the most famous and decorated marketers in the world youll go behind the scenes to discover how to carry off a branding project From initial ideas to getting stakeholders on board youll understand how to brand your business and examine real-life examples to see effective strategies in action Launch a successful advertising campaign Many ad campaigns underperform due to the marketers being unclear on what success looks like Youll overcome this obstacle as you learn what it takes to create a high-performing advertising campaign From examining types of advertising and piecing together different campaigns based on desired outcomes right through to learning how to measure campaign performance youll be able to identify the steps to take towards success Build skills in social media marketing Social channels are a powerful marketing avenue for online promotion for both businesses and individuals Youll learn how to tap into the potential of social media marketing and discover how to run creative campaigns that get results Youll build your understanding of the strategies and principles you should use as a social media marketing professional to make your online activity more effective Delve into audio and podcast marketing Youll examine case studies from top industry experts like Spotify to explore the key strategic marketing avenue of audio marketing Youll receive top tips on how to create your audio content and strategy before learning how to successfully execute a full radio marketing campaign By the end of this ExpertTrack youll feel confident tackling a range of marketing avenues with greater creativity Youll have the skills to implement effective marketing strategies to help promote your business and increase your revenue marketing creativity audio content podcast design advertising marketing strategies Learn creative marketing from award-winning marketer Fernando Machado and upskill in branding ads social media and podcasts Investigate the correct branding strategy for your company Assess your brand against its peers in its category Evaluate how to get stakeholders on board with your branding projects Identify a set branding review process for your teams Explore how to collaborate with creative teams Explore how to make your brand work on audio channels such as radio and podcasts Identify how to create branded content and advertising on social media Improve your advertising and creative work
