Understanding Marketing Basics – Online Marketing Course – FutureLearn

Grow your marketing skills and learn to connect your business with your target audience Learn the key marketing principles and apply them to your business ideas Marketing is one of the most important functions in a business determining how your audience connect with your product and influencing the success of your business This course has been designed to take you through the basics of marketing From the key concepts to marketing plans and strategies youll develop the core marketing skills you need to grow a business Discover the importance of customer segmentation and how to choose the right target market On this course youll learn the techniques needed to profile and break down customer groups into segments By using customer segmentation youll be able to market your product around the needs of your target audience Lay the groundwork with the principles of the marketing mix The marketing mix makes up the core foundation of every marketing endeavor It consists of the 4Ps of marketing Product Price Promotion and Place This course will take you through each part of the mix to help you identify the key features and how to utilise them when developing your business International marketing is it that different Different markets just like individual customers have their own wants needs and perceptions Its crucial to understand the distinctions between domestic and foreign markets to have the best chance of success Youll compare the key differences between domestic and international marketing to learn how to approach expansion from a marketing perspective By the end of this course with your new marketing skills in tow youll be able to begin piecing together effective marketing plans and strategies to tackle different customer groups and markets What is Marketing Customers and Markets The Marketing Mix