Strategic Marketing – Online Marketing Course – FutureLearn
Learn about the concepts of segmentation targeting and positioning and discover why theyre crucial to any marketing strategy Boost your success with strategic marketing strategies Segmentation targeting and positioning are crucial concepts in strategic marketing for every marketer Find out how these actions can help you reach and connect with more potential customers Ultimately with this course youll learn how to secure your business with valuable marketing success and help to fuel business growth Learn why marketing segmentation is important To reach the right customers you need segmentation in your marketing This course can tell you the benefits of marketing segmentation and how to effectively do it in your own marketing campaign Youll discover the process and different methods for segmentation to achieve successful strategic marketing as an end goal Discover the purpose of target marketing Choosing which segment to focus on isnt easy Learn how targeting can increase your chances to connect with the most valuable potential customers This course includes various targeting strategies that could offer you an advantage in your marketing Master marketing positioning for an advantage This course wont just let you in on how to separate your market Youll also master how to manage various segments and engage with different groups within your marketing strategy Ultimately youll learn how strategic positioning contributes to the success of your marketing outreach Study business marketing with the University of Law Business School This course is brought to you by the acclaimed University of Law Business School to empower you with evidence-based expertise on the latest marketing trends and give you the confidence to practice segmentation targeting and positioning in your own campaigns The concepts of segmentation targeting and positioning The process and methods for segmentation Different targeting strategies Factors for successful positioning How segmentation targeting and positioning is used by decision makers
