Responsible Marketing And The Fundamentals Of Corporate Social Responsibility

Understand the importance of responsible marketing and CSR and how these affect the environmental impact of consumption Investigate the role marketing plays in corporate social responsibility On this course youll explore the importance of responsible marketing through theory and principles as well as applied examples Youll learn more about the ways consumption deriving from marketing activities affects the environment and our carbon footprint Discover the fundamentals of corporate social responsibility Youll get an understanding of the fundamentals and purpose of CSR Youll also explore through examples how businesses can educate and help consumers become more responsible and sustainable through their CSR programs By looking at key concepts youll be able to identify the opportunities and challenges each one poses to businesses and consumers This will allow you to assess how each concept applies to your consumption Explore applied examples of responsible marketing in business Youll be presented with applied responsible marketing examples in business and through debates and discussions with other learners youll be able to understand and answer various questions around marketing sustainability Once youve completed this course youll be able to apply everything youve learned to both your personal and professional life As a consumer youll understand how to reduce your environmental footprint and consume more responsibly As a professional youll be able to make more informed decisions on how your business can be more sustainable Learn theory and practice from experts at Lancashire School of Business and Enterprise at UCLan This course is delivered by experts at UCLan Educators with an interest in researching responsible marketing will present the theoretical part of this course whilst the technical aspects of recycling plastics and pollution will be facilitated by a Professor of Waste Management from the School of Engineering Corporate social responsibility CSR the fundamental principles and applied case studies Responsibilities to stakeholders Sustainability an exploration of this concept from the perspective of marketing and applied case studies The Circular Economy and carbon footprint Responsible marketing an account of the underpinning principles and applied case studies The responsible consumer an account of concepts relevant to responsible consumption Case examples of initiatives allowing responsible consumption The Sharing Economy Explain the concept of corporate social responsibility CSR and discuss its relevance to businesses Explain the concept of sustainability and evaluate its significance to marketing Explore applied examples of responsible marketing and debate its importance to business success Synthesise the thinking informing responsible consumption and discuss what we as consumers can do to consume responsibly Explain concepts such as the Circular Economy the Sharing Economy and carbon footprint and discuss what opportunities and challenges they pose to businesses and consumers