Principles of Service Management – Online Course – FutureLearn

Your customers are your key resource Explore a service-based approach to marketing and management that can better serve them Find out what the discipline of service management can do for your business Today an increasing number of companies compete on service not product As a result understanding a service-based approach to business is essential – even for product-based businesses On this course youll learn the latest thinking in service management exploring a service-centric perspective to marketing and management Youll examine service as a business model the value creation process customer perceived quality and promise management Ultimately youll discover how service-based thinking can help you better serve your customer and overcome a range of business challenges Identify and understand central theories concepts and models within service management Apply relevant theories concepts and models to common service management challenges Explore the relevance of and opportunities for service-based thinking in business operations