Introduction to Marketing – ExpertTrack Digital Course – FutureLearn

Learn everything you need to know to be a top marketer and deliver engaging marketing campaigns that reach your target audience This introduction to marketing ExpertTrack is designed to transform your marketing skills taking you through the basic fundamentals of marketing all the way to planning testing and analysing campaigns Once youve completed this course youll be equipped with the tools you need to start your marketing career Lay the groundwork with the core marketing principles On the first course in this marketing ExpertTrack youll learn the fundamentals of marketing and use them to build communication plans and marketing briefs Youll also explore brand identity to round out your base knowledge looking at how to manage creative assets that tie into the branding and communications plan Put customers at the centre of your marketing activity through segmentation personas and CRM On the second course youll delve into marketing data and the importance of customer segmentation Youll develop practical techniques to perform marketing analysis and create customer personas and get to grips CRM systems Youll learn how to deliver CRM programmes and build CRM plans all vital skills for a professional marketer Use omnichannel marketing to plan and execute effective campaigns The final course on this ExpertTrack will explore each available marketing channel and investigate how you can determine which are the best ones to use for different audiences and campaigns Youll also look at testing your marketing activities and why its so important to keep testing analysing and improving your campaigns and activities Learn from the marketing experts at the IDM With over 30 years experience The Institute of Data Marketing have driven marketing excellence and helped advance the careers of marketers across the globe Through this ExpertTrack youll learn exactly what you need from the experts that know it best Digital Marketing Marketing communication Customer Relationship Management CRM Branding Omnichannel marketing Data segmentation Customer analysis Customer personas Online marketing Offline marketing Marketing campaign planning Learn everything you need to know to be a top marketer and deliver engaging marketing campaigns that reach your target audience Put your customer at the heart of everything you do Choose the right marketing channels from the options available both offline and digital Combine your channels to maximise campaign effectiveness Deliver campaigns on time and on budget Understand the importance of branding and creative Use data to optimise your marketing activities campaign after campaign