How to Open a Restaurant – Online Hospitality Course – FutureLearn
Get expert training in everything you need to know to become a top restaurateur from marketing to menu design and more Learn all about starting a business in the food industry On this course youll gain the key knowledge you need to start a successful restaurant business Training with world-leading hospitality experts at the Swiss Education Group SEG youll come away able to create profitable menus structure and organise a kitchen and build a brilliant brand Get winning strategies for being a top restaurant entrepreneur Gain the know-how necessary to succeed as a restaurant entrepreneur in the competitive food and beverage industry Youll study what works and what doesnt when opening a restaurant examining exactly what works in the food industry and what doesnt Learning why restaurants fail youll study what you can do to avoid common pitfalls and give yourself the best chance of sustainable success Examine global food trends and create a great marketing strategy Youll explore how to create a strong brand that resonates with customers and builds an audience using design thinking to help build a strong concept for your restaurant Identify the hottest current trends in the food world and see how you can tap into the latest innovation in the industry building a full digital marketing strategy that works for the food sector in the social media age Perfect your menu design and sales strategy Consider how to create irresistible and profitable menus that take suppliers human resources and costs into consideration Youll finish the course able to build a professional sales strategy confident in your ability to become a successful and innovative restaurateur Restaurants failures and main reasons Global Food Trends and Innovation Building a strong concept and Design Thinking Marketing Social Media and Photography Menu Design Kitchen structure and Organisation Finances and Sales Strategy Explore different winning strategies to open a restaurant Ask yourself the right questions and find the right answers for a good business statement Identify the success and failure drivers in the food and beverage industry To avoid the gaps and traps of starting a business and become a sustainable value creator Develop a strong brand so your customers will fall in love with it Create a full marketing strategy with a strong focus on social media Design irresistible and profitable menus while taking into consideration the different challenges such as suppliers costs and inspiration
