How to Develop Your Social Media Content Strategy – FutureLearn
Discover how to plan effective content as part of your social media strategy on this digital marketing course Discover how to create content for social media Social media content is the essence of your brands online personality Good content allows brands to express their voice make the case for products or services and drives social engagement with customers On this social media management course youll learn how to create content on social media that meets your strategic goals Learn how to plan your social media budget Each social platform comes with its own tribes Understanding this will be a key part of your social media content plan The first week of this course will look at how to align your audience with the social platforms Youll learn the difference between owned earned and paid social media and consider how you can justify and make a business case for your social media budget Explore social media content formats and pillars Once youve identified the best platform for driving social engagement youll need to think about the type of content to engage them with Youll discover how to define your content pillars as well as the topics areas and social media content formats that interest your customer-base Implement your social media content plan The final week of the course will teach you how to create and implement your content plan Social media is a living breathing space Your social media content plan will be affected by events in the real world Accordingly you will learn how to develop reactive alongside planned content With the insight gained from this social media management course youll be ready to create an effective social media content strategy that drives engagement with your audiences Week 1 Aligning your audience and social platforms Paid owned and earned social media Funding your social media channels Justifying your budget Week 2 Defining content pillars Content format Week 3 Planning your social media content Reactive and planned social media content development Tips for implementing your content plan
