How to Create Great Online Content – Digital Content Course – FutureLearn
Discover what makes online content a success and learn how to create engaging content thats in line with your business goals Master the art of successful content creation for your business Great content is the foundation of a successful digital marketing strategy It can increase SEO rankings enhance brand and product awareness and encourage your audience to buy a product or share information but what makes truly effective online content On this two-week course youll find out how to create engaging content that meets your goals Youll learn the value of delivering the right message to the right audience at the right time and consider the importance of tone style and format Internet users are consuming more content than ever before With this course youll understand how to use different online platforms to your advantage to make your voice heard above the noise Critically examine digital content to help you deliver the right message With an understanding that content is planned with a specific purpose youll learn how to identify the messages and intentions within online content Youll question the messaging and use of language to understand the best practices in content creation Youll also evaluate how various media formats can be used to create compelling content to help you identify which format suits your business intentions Develop a content strategy alongside industry professionals Youll learn how to use practical strategies to communicate effectively online Hearing from industry professionals youll discover how you can structure your content plans and how to approach content creation for different platforms Youll hear how experts put their content plans into action and by the end of this course youll feel confident in structuring your own plan to respond to a specific brief Define online content and how content is planned with a specific intention Critically examine online content and identify the messaging and intentions within it Question the messaging and use of language in online content Use practical strategies to communicate effectively online Explore best practice in content media creation Interpret the messaging and intention behind online content Evaluate the use of tone and language in communication Describe how various media formats are used to create compelling online content Identify suitable content format for a particular purpose Describe key considerations for creating online content in a variety of media Apply suitable tones and techniques to communicate a message effectively
