How to Build a Brand That Matters – Online Branding Course – FutureLearn

Learn how to identify your brands authentic purpose and build a socially-driven and ethical business from the inside out Discover how to build a brand with purpose and positive social impact This course offers you the chance to learn how to build a socially-driven brand by bringing genuine purpose to your business actions products and internal processes Discover the power of ethical business In the right hands making a social impact is a powerful tool in business However advertising has missed the memo with public trust in advertising declining by 50 in 20 years On this course youll study a range of case studies as you explore how a strong brand purpose can be put into action to deliver strong business results Explore social responsibility in business today Data shows that 5000 more protest signs were shared on Pinterest in 2019 vs 2018 Alongside experts in ethical brand building youll consider how social responsibility and social impact has made it to the mainstream Youll learn why corporate social responsibility now demands brands to think beyond their sphere of operations and make a difference in society at large Deliver your brand purpose with tech tools from the B Corp directory This course will introduce you to ideas guidelines and internal and external functions for building purpose and social responsibility into a brand from the inside out Youll discover five digital tools that will enable you to build a brand that delivers on its purpose at scale and get introduced to the B Corp Directory and surrounding community Learn from the ethical branding experts at Good-Loop This course is led by Good-Loop the purpose-powered advertising platform that specialises in bringing brands people and good causes together Good-Loop has helped hundreds of businesses around the world find their purpose by clarifying what they stand for and identifying what matters to their consumers The course explores these key themes Understanding the context social impact is mainstream consumers are becoming activists – eg 5000 more protest signs on Pinterest in 2019 vs 2018 The evolution from social responsibility doing good within your sphere of operations to social business having a positive impact on society inc real examples The three layers of purposeful business and how to move from the outside in – including real examples A step-by-step guide to building purpose into every element of your brand – from creative idea through to media execution Five technologies tools that can help you to deliver on your purpose at scale