Digital Marketing for Hoteliers – Digital Marketing Course – FutureLearn
Learn practical skills to design a digital marketing strategy for a hotel and hospitality enterprise Gain theoretical knowledge on how to design a digital marketing strategy This digital marketing course will provide you with the theoretical knowledge and practical skills to design a digital marketing strategy for a hotel and hospitality enterprise Youll learn how to audit a hotels website and will find the tools in order to better understand the customers online and offline behaviour Understand the digital marketing terminology Firstly youll get to grips with the whole range of digital marketing terminology and will also distinguish the different types of digital media in which to market to Youll then also understand the different target markets their needs and wants and how to manage data and evaluate results Design a customised marketing strategy and become a storytelling expert Youll then conduct a website and social media audit and will then decipher how to design a customised marketing strategy and storytelling expert within the media Youll then explore how online travel agencies OTAs can benefit hospitality businesses and how you can solidify your relationship with them Learn from digital marketing experts at the Swiss Education Group and Hotel Institute Montreux HIM With nearly 40 years of experience in hospitality management and culinary arts education and rooted in the Swiss tradition of hospitality the Swiss Education Group is committed to equipping tomorrows professionals with the leadership and entrepreneurial skills highly sought after in the hospitality industry and beyond Youll be learning from experts within the field of digital marketing and will be learning in collaboration with Hotel Institute Montreux HIM Digital Marketing Jargon Website Audit Target Market Segmentation Content Marketing From Traditional to Digital Social Media Platforms Online Advertising and Analytics Online Travel Agencies OTAs Identify Digital Marketing Terminology Compare different types of digital media channels and platforms Investigate the different types of target market their needs and expectations Explore digital data and how to evaluate results Apply a website and social media audit Design a customised marketing strategy
