Content Marketing Strategy – Online Marketing Course – FutureLearn

Learn content marketing strategy from the best in the business with insights from Nike Goop Glossier Burger King and more Create a strategic content marketing plan that gets your brand noticed Using case studies from some of the worlds biggest brands this two-week course will equip you with the content marketing skills and know-how to create engaging targeted marketing content that works Learn the rules of strategic content creation with insights from Nike Burger King Etsy and more Strategic marketing content is responsive both to the needs of its audience as well as the wider context of society and culture This course will help you to identify what types of content marketing are right for your organisation Leading by example youll explore how Burger King and Etsy have created a content marketing strategy that appeals directly to their customers and hear from the marketing experts at Nike on how they adapted their content strategy in response to the coronavirus pandemic to build an entirely online fitness community Analyse innovative content marketing examples from Goop Glossier Siemens Buzzfeed and Chipotle Through case studies and interviews with business founders like Gwenyth Paltrow at Goop youll observe content marketing in action in a wide range of industries from beauty to tech and identify why and how its successful Be it thought leadership pieces TikTok videos or whitepapers youll explore a variety of content marketing ideas and formats and learn how to channel your learnings into creating marketing content that reaches and resonates with your target market Set and exceed your content marketing goals As well as learning how to create great content youll learn how to define and set goals for your content that align with your content marketing strategy By the end of the course youll have mastered the skills to create a strategic content marketing plan and imaginative targeted content to rival the best in business What is content marketing Why do content marketing What are the different types of content marketing How do I reach customers Planning a content marketing strategy