Who are our Learners? Part 4: The ‘Leisure’ archetypes

Who are our Learners? Part 4: The ‘Leisure’ archetypes

A research-based insight into FutureLearners. Part 4: The ‘Leisure’ archetypes. By Tracey Walker, User Experience Researcher at FutureLearn In part one, Tracey explained how the research and data team at FutureLearn set out to understand more about our learners. You can read more about this in Part 1: what we did and why. In part…

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Category Research insights

Who are our learners: Part 3: The ‘Personal Life’ archetypes

A research-based insight into FutureLearners. Part 3: The ‘Personal Life’ archetypes. By Tracey Walker, User Experience Researcher at FutureLearn In part one, Tracey explained how the research and data team at FutureLearn set out to understand more about our learners. You can read more about this in Part 1: what we did and why? In…

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Category Research insights

Who are our learners: Part 2: The ‘Work and Study’ archetypes

A research-based insight into FutureLearners. Part 2: The ‘Work and Study’ archetypes. By Tracey Walker, User Experience Researcher at FutureLearn In part one, Tracey explained how, last year, the research and data teams set about some foundational research to understand who our learners really are. We wanted to understand their motivations, their personalities and characteristics,…

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Category Research insights

Who are our Learners? Part 1: What we did and why

A research-based insight into FutureLearners. Part 1: What we did and why. By Tracey Walker, User Experience Researcher at FutureLearn After 4 years, thousands of courses, and millions of learners, it seemed a good time to investigate who our learners really are and get to know them better.   At the beginning, we assumed that…

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Category Research insights