Course Spotlights: examples of best practice

Course spotlight: Trinity College Dublin – Book of Kells

This month, the best performing course in terms of enrolments, satisfaction and even upgrades has been the Book of Kells from Trinity College Dublin. While this might seem surprising for a ‘niche’ topic, high quality and a targeted marketing campaign contributed to its success. 

What led to such high learner satisfaction? In brief: the incredible range of information the course provides; the way content was broken down into manageable chunks, with extra resources for those interested in learning more; and digital access to a rare manuscript held by the partner university and widely associated with Ireland.

As one learner put it:The wealth of information and access to resources is outstanding, and the quality of production is very encouraging in a world where so much is shallow and dumbed-down.”  Learners often mentioned how much they appreciated the access to the high quality, beautiful HD images found in the book. They could also channel their inner artist during the course, trying their hand at illuminating a letter or creating calligraphy with hands-on exercises.

Trinity’s course team had a proactive marketing plan, and coordinated with both our Marketing and Comms teams on press releases and targeted emails. These efforts helped attract tens of thousands of learners to the course, including 39% from the US.  

 

Course Spotlight: London College of Fashion – Fashion and Sustainability

London College of Fashion partnered with luxury fashion group Kering to co-create a very topical fashion course on the issues, agendas and contexts relating to fashion and sustainability. The course is aimed both at people working in fashion and those with an interest in sustainability in the fashion industry.

They launched the course as part of a major marketing event at London Fashion Week, getting hundreds of enrolments on the spot during the week. Its first run attracted 10,622 enrolments, most of whom were ‘Advancers’, learners aiming to stay up-to-date in their field.

Apart from the brilliant marketing, the course’s success is also driven by its incredibly relevant topic in today’s world. The content is very high quality, covers 6 weeks of valuable material, and was tried and tested beforehand through classroom delivery.

A remarkable 95% of learners gave positive sentiment throughout the weekly surveys, such as: “I have been working in sustainability for many years.  I like fashion and every time I go shopping, I see how fashion in my country is not concerned about sustainability. I hope this course can help me to work on that and make a change in the domestic industry.”

Category Research insights

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